Communications Toolkit

Welcome to the OneCare Vermont Communications Toolkit. Here you will find copy, videos, images, and more to support shared storytelling.

OneCare Vermont and its participating providers are working to transform Vermont’s health care system to one that is trusted, equitable, and where patients and providers work together to achieve optimal health and an exceptional care experience for all.

We are honored to partner with communications colleagues at participating hospitals and Federally Qualified Health Centers to do shared story telling about the value the partnership between the OneCare accountable care organization and delivery system partnership—particularly its specific benefits in each health service area in Vermont.

2022 Communications Teams Partnership Goals

To deepen community engagement and understanding of OneCare, these quarterly activities can help tell our shared story.

OneCare’s public affairs teams is here to support you to provide both template and customized language.

 

Quarter 1 (January-March)

Update your organization’s website to include current information about OneCare.

At a minimum, please add one of these statements to your website. Your “about” or “partnerships” pages are a good spot.

  • [YOUR ORGANIZATION] participates in the accountable care organization, OneCare Vermont, because we believe in offering the best care possible to Vermonters—and because we support the shift to value-based care.
  • [YOUR ORGANIZATION] participates in OneCare Vermont

Below find OneCare logo and graphics to add to your website

Other ideas for adding OneCare to your site include:

    Quarter 2 (April-June)

    Include information illustrating the value of the partnership in action at your organization via:

      • One external e-newsletters to your community
      • One internal e-newsletters or email announcement

    Write your own article that speaks to your organization’s partnership with OneCare in action in your health service area, or use these template options to introduce the concept of value-based care.

    Quarter 3 (July-September)

    Include information illustrating the value of the partnership in action at your organization via:

      • One external e-newsletters to your community

      • One internal e-newsletters or email announcement

    Quarter 4 (October-December)

    Provide a testimonial (choose at least one):

      • A letter from a member of your organization in support of OneCare to submit to the Green Mountain Care Board in October

      • A member of your organization interviewed on camera for one of OneCare Vermont’s videos

      • A quote for our social media, website, blog, annual report, and other collateral (hint: recycle language from one of the newsletter columns or your budget letter)

      • An op-ed to VTDigger and/or your local paper demonstrating the value of OneCare at your organization (hint: recycle one of your newsletter columns)

    Images & Logos

    Find our logo here—please do not alter the files, but do let us know if you need another version (high-res, transparent background, or a different orientation). Also included are other graphics that can be used in your communications referencing OneCare Vermont. These files also should not be altered, but please reach out to our public affairs team at OneCare if you need other graphic options.

    Click on the images below to open. Right click to select “save as” and download the image.

    Social Media

    OneCare is active on social media and posts regularly to connect with the public and key stakeholder audiences. Our videos that summarize our core capabilities are excellent content for social media. Here are some ready-to-promote social media posts to help inform your network of the role OneCare plays in supporting providers to implement value-based care.

    Follow OneCare on LinkedIn and Twitter—and our primary prevention program, RiseVT, on Facebook and Instagram—and share any of our posts that may be relevant to your network.

    We may periodically email you with ready-to-promote posts to make it easy to share our content. If you have a story to share about health care in your community or good work your organization is doing, please share it with us so we can like, share, or re-post.

    Videos

    Videos are a great way to describe your organization’s work with OneCare. As mentioned in the social media section, they are excellent content for sharing on your organization’s social media, and you can also include them in staff newsletters, embed them on your website, or play them in patient waiting rooms. To ensure accessibility, all of our videos include captions.

    • Visit our Vimeo channel for video links to use on social, newsletters, and web.
    • YouTube links are good for embedding in PowerPoint presentations (visit our YouTube channel or use the sample videos below–click on the “share” link in the upper right of the video thumbnail below).

    This is another area where you can work with our public affairs team for a video interview to highlight a story from your organization that illustrates OneCare’s work in action and how it supports changing the way health care is paid for and delivered.

    One-Pager

    For more in-depth information on OneCare designed for your patients and the public, review this one-pager and feel free to print it to share or link to them on your website. A “fast facts” one-pager will be added soon.

    Contact Us:

    Questions? Need files or content? Contact your main public affairs contact (Ginger Irish, Alida Duncan, or Amy Bodette) or reach out to our whole OneCare public affairs team by emailing us at public@onecarevt.org. One of us will get you what you need!